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Paysera expands to Kosovo: why is it important to tackle emerging markets?
Earlier this summer we announced some exciting news – Paysera Kosova secured the very first Electronic Money Institution (EMI) licence in Kosovo. It comes almost 10 years after the same thing happened in Lithuania, putting Lithuania on the world fintech map and boosting its e-commerce through easy and cheap online money collection. Since then the electronic payment network Paysera also settled in Estonia, Latvia, Bulgaria, and Romania, hoping to repeat its success story in these emerging markets.
A brief history of Lithuanian fintechs
To mark Paysera’s 16th birthday, the company’s CEO Vytenis Morkūnas reviews the short yet rich history of fintechs in Lithuania. From the very first payment cards to the first attempts to trade physical gold online – all of it fits into a period spanning no more than 30 years.